MS Society - 100k Your Way

This series of celebrity led short films was made to promote the MS Society’s 100k Your Way fundraising initiative. The Coronavirus pandemic meant that all the content had to be self shot and remotely directed. For this series of films we played on the self shot aesthetic to give the films a spontaneous and immediate feel. Each celebrity filmed on their own phone, whilst receiving remote direction from a PSF director.

The films featured radio DJ Scott Mills, Hairy Bikers Dave Myers and Si King, Dragon’s Den dragon Deborah Meaden, celebrity chef Ainsley Harriott and comedian Ivo Graham.