New Motion Labs commissioned us to produce a video for their exhibition stand at the Eurobike 2023 trade fair in Frankfurt where they were showing the world their revolutionary Enduo Drivetrain system. The video had to include a number of key elements including a technical 3d animated section, live action shots of the drivetrain in a real-world application and studio close up shots of it in action. The turnaround was quick – just a few weeks from initial concept meetings to final delivery – but we pulled together all the elements and produced a video that had a huge impact and made a big difference to the New Motion Labs’ team when explaining their product at the tradeshow.
