Aspect Ratios

Aspect Ratios Explained

We’ve had a few conversations recently with clients who are a bit baffled by aspect ratios – what they are, and which ones to use. And fair enough! With the rise of social-first video campaigns, it’s more important than ever to think about which way up your content needs to be.

Should it be landscape for YouTube? Square for Instagram? Vertical for TikTok and Stories?
Getting this right at the start means we can plan, frame, and shoot accordingly – saving time in post-production and making sure your content looks its best wherever it ends up.

If you’re not sure, don’t worry – we’ll help guide you through it. The key is knowing your platforms, knowing your goals, and giving your content the space (and shape) it needs to shine.